We translate what doctors say into the language of labels.

Vilu is an app that reads a product's ingredient label and tells people whether it fits their sensitivities, with the reasoning.

A doctor says to avoid an ingredient; the label lists it under a chemical name, an E-number or another language. We don't diagnose; we find the name that ingredient goes by on the label.

İTÜ ARI Teknokent, Istanbul · since 2023

What the doctor says
What the label says
Stay away from vitamin A derivatives.Pregnancy
Retinyl palmitatenight cream, middle of the ingredient list
Avoid wheat.Celiac
小麦粉Japanese cookie, “wheat flour”
No milk protein.Milk allergy
Whey powdera snack that looks dairy-free
Nothing of animal origin.Vegan
E120carmine, a dye made from insects
Every row is a type of label scanned in Vilu. A typical list has 30 to 60 ingredients.

Vilu

Take a photo of the product, paste its link or type its name. Vilu reads the ingredient list and answers in seconds, based on the person's profile and with the reasoning.

Three ways inPhoto, link or product name. No barcode needed.
Eight profilesPregnancy, celiac, cosmetic, vegan, halal, lactose, peanut and a personal list.
100+ languagesReads labels from abroad and answers in the user's language.
Decision supportDoesn't diagnose. Says “unreadable” when it can't read a label.
AI agentIf the product isn't in hand, its name is enough: the agent finds it online, pulls out the ingredient list and answers with its source.
Vilu's result for a Japanese cookie label: contains wheat flour, not suitable for the celiac profile.
Japanese label, answer in the user's language. A real screen from the app.

Who we want to work with

We want patients to be able to use the list their doctor gave them at the supermarket, at the pharmacy and abroad. That's why we'd like to meet the organisations below.

Let your patients follow your list at the supermarket too.

We wrote our pregnancy rules with obstetricians. Patients can bring the products they scanned and the reactions they had to their appointment as a PDF report. We'd like to write the rules for your field too, and try them with your patients.

Write to us as a doctor or dietitian →

Your list, checked on every product your patient scans

Let's set up the diet or care list you give patients in Vilu; when a patient scans a product, those items are looked for on the label.

Write to us as an organisation →

Your celiac customer in Tokyo who can't read the label

Vilu reads labels in 100+ languages and answers in the traveller's own language. We'd like to meet brands that want to offer this to customers travelling abroad.

Travel insurance · eSIM · airlines · hotels

Write to us as a travel brand →

What do your members get stuck on most on labels?

Let us collect your community's label questions and show them to you, and have your experts check our rules.

Patient associations · universities · research groups

Write to us as an institution →

Team

All three founders are İTÜ engineers. We build the app, the servers and the evaluation rules ourselves.

Feyza Develioğlu
Feyza DevelioğluCo-founder, CEO

Electrical and Electronics Engineering, İTÜ.

Serra Develioğlu
Serra DevelioğluCo-founder, COO

Electrical and Electronics Engineering, İTÜ.

Hidayet Ersin Dursun
Hidayet Ersin DursunCo-founder, CTO

Control and Automation Engineering, İTÜ, BSc and MSc.

Advisory board

Our profile rules are written with this board.

  • Prof. Dr. Filiz Lokumcu AltayİTÜ, Food Engineering
  • Assoc. Prof. Dr. Ayça KıykımİÜ-Cerrahpaşa, Pediatric Allergy and Immunology
  • Assoc. Prof. Dr. Devrim SaribalİÜ-Cerrahpaşa, Biophysics
  • Dr. Hasan KarakaşİÜ-Cerrahpaşa, Pediatric Endocrinology
  • Dr. Burcu BıçakhanSBÜ Gaziosmanpaşa Training and Research Hospital, Cardiovascular Surgery
  • Dr. Dilruba Türeli ÇiçekyurtObstetrics and Gynaecology

From 2023 to today

  1. First prototype
  2. İTÜ Çekirdek pre-incubation programme
  3. TÜBİTAK BİGG 1812 grant
  4. Vilu live on the App Store
  5. Vilu live on Google Play
  6. Pregnancy rules written with doctors added to the app

Programmes that have supported us

İTÜ Çekirdek
İTÜ ARI Teknokent
TİM-TEB Girişim Evi
Google for Startups
Microsoft for Startups
AWS Startups

Write to us

For partnerships, press or investment. We reply within a few business days.

İTÜ Arı Teknokent 3
Reşitpaşa Mah., Katar Cad. No:4
34467 Sarıyer / İstanbul
info@allergy-mate.com
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